REFASHION
The Future of Fashion Is Circular
With Eco TLC’s commitment to making fashion more circular, we were asked to devise a new strategy that encourages the purchase of second-hand clothing for an eco-friendly cause, while retaining iconic fashion elements.
OUR APPROACH
For the new Refashion brand, we devised the RRRR campaign: “Ré_parons”, “Re_utilisons”, “Re_cyclons”, “Ré_duisons”. Crafting social media, web, and physical assets, our work aimed to raise awareness and showcase the importance of recycling.
THE IMPACT
With Refashion’s eco-friendly message for the world, it was important to have a simple design. What resulted was a feel-good fashion brand with a powerful, important message that could be accessible for audiences worldwide.
