SLIM & HARRY’S
Creating a Brand Defining Moment
Community is where you make it. Spending time understanding that and the brand as a whole helped us craft a story, one rooted in positivity.
OUR APPROACH
To champion the Slim & Harry’s mission while capturing the feeling behind the brand of being the “purveyors of fellowship” and create a capsule collection for the next evolution.
The Story
Great Moments begin with a spark.
Change-making shoves. Pushes rooted in positivity.
It’s competition that
becomes collaboration.
We’re familiar over similar.
Diverse in verse and
purveyors of style,
made of different creative stripes
and rallied stars—
We stand up when others
stand down. WE embrace
whoever you are.
THE IMPACT
Once the story was crafted we began establishing and pushing the brand designs into a space that screamed “purveyors of style”. The outcome was a robust capsule collection worthy of a brand relaunch.
