Whether you’re making an electronic payment, looking at a restaurant menu, getting more info on your favorite product, or filling out a medical history at the doctor’s office, chances are you’re using QR codes.  They are ubiquitous and are an integral part of consumers’ journeys across numerous industries. In fact, QR codes now play such a critical role in the digital economy that eMarketer is forecasting more than 2.2 billion …

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In an age defined by rapid technological advancements, the world of retail is undergoing a profound metamorphosis. Traditional brick and mortar retailers that once stood as the epitome of shopping experiences are now fighting a fierce battle against leading e-commerce players.  Digital transformation in retail has accelerated since the pandemic, but that does not mean that stores are unimportant.  But first, what is digital transformation in the retail industry? Digital …

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Lean 6 Sigma is not about perfection but about continuous improvement. Practicing the philosophy of continuous improvement is about getting a little bit better every day. Have you ever wondered what the spinning spirals are for on a jet engine? If you thought it was to keep the birds away, then you’d be right, but it also has another purpose that you might find surprising from this piece of mechanical …

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Step into the future of Quick Service Restaurant experiences. Accelerated by the pandemic, the world of fast food has undergone a profound transformation, with 52% of quick-service sales expected to be driven by digital in 2025. As consumers seek convenient, personalised, and safe methods to order and receive their favourite meals, it’s time brands maximised the opportunity for omni-channel interactions. But going omni-channel takes more than just being on multiple …

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Across a wealth of industries – including retail, health, sport, and gaming – the use of artificial intelligence is progressing, leaving anyone following its developments eager to learn more about its application. How is AI in e-commerce transforming business? AI is a relatively new concept in e-Commerce, and as with all new technologies, the implications of every development and the legalities of its applications are yet to come to light. …

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While brick-and-mortar stores and siloed shopping experiences once reigned supreme in the retail landscape, we’ve entered a new era of retailing, driven by consumers who demand an interactive, personalised and connected shopping experience. Determined to be more than just a number, today’s consumers are experience-driven, digital-hybrid natives seeking products and services customised to their life. No longer satisfied with a transaction, they crave an immersive, personalised journey that blends the …

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Social media and ecommerce are two of the biggest forces shaping today’s retail landscape, and as they continue evolving at pace, they are becoming increasingly intertwined. It’s a trend being driven by several factors, including social media’s popularity, increased usage of mobile devices for shopping, and the changing preferences of consumers, specifically younger generations like Gen Z. Although shopping on social media platforms is still a fairly new concept, many …

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Though Artificial Intelligence (AI) has been around in some form or another for many years, the technology has taken on renewed importance due to recent developments. Businesses have found several immediate benefits from leveraging AI, but the technology can do far more than just content generation or automating simple tasks. Thanks to AI’s varied capabilities, from advanced data analytics to the ability to understand human language, it has the potential …

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From promotional signage to point of sale displays, print materials fulfil multiple functions within the retail environment. They communicate crucial information, encourage customer engagement, drive sales and influence brand perception, all while withstanding the pressures of indoor and outdoor environments. So, when it comes to retail graphics, high-quality print technology is paramount. In this blog post, we delve into the capabilities we’re proud to have in-house here at SGK (formerly …

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There’s no doubt about it: marketing has always been an ever-changing and evolving industry. And in recent years, as technology has evolved, the sophistication of a marketeers’ tool-box has transformed to create increasingly targeted, personalized and scaled campaigns. It’s a transformation that isn’t letting up; one that will only quicken due to the speed at which Artificial Intelligence is adapting.   So how exactly can marketeers use AI to revolutionize their …

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