Social media and ecommerce are two of the biggest forces shaping today’s retail landscape, and as they continue evolving at pace, they are becoming increasingly intertwined. It’s a trend being driven by several factors, including social media’s popularity, increased usage of mobile devices for shopping, and the changing preferences of consumers, specifically younger generations like Gen Z. Although shopping on social media platforms is still a fairly new concept, many …

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Though Artificial Intelligence (AI) has been around in some form or another for many years, the technology has taken on renewed importance due to recent developments. Businesses have found several immediate benefits from leveraging AI, but the technology can do far more than just content generation or automating simple tasks. Thanks to AI’s varied capabilities, from advanced data analytics to the ability to understand human language, it has the potential …

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From promotional signage to point of sale displays, print materials fulfill multiple functions within the retail environment. They communicate crucial information, encourage customer engagement, drive sales and influence brand perception, all while withstanding the pressures of indoor and outdoor environments. So, when it comes to retail graphics, high-quality print technology is paramount. In this blog post, we delve into the capabilities we’re proud to have in-house here at SGK (formerly …

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There’s no doubt about it: marketing has always been an ever-changing and evolving industry. And in recent years, as technology has evolved, the sophistication of a marketeers’ tool-box has transformed to create increasingly targeted, personalized and scaled campaigns. It’s a transformation that isn’t letting up; one that will only quicken due to the speed at which Artificial Intelligence is adapting.   So how exactly can marketeers use AI to revolutionize their …

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