AIR FRANCE – “La Première” Exclusive Journey
Make La Première rhyme with exception and exclusivity through a unique journey thought as an haute couture and a tailor made cocoon.
Make La Première rhyme with exception and exclusivity through a unique journey thought as an haute couture and a tailor made cocoon.
How can we better convey Covéa’s CSR commitments while creating cross-functionality within the Group’s subsidiaries? How can we relay the corporate message with greater force and visibility?
Entertain with style, audacity and creativity.
The renovation of Air France agencies reinforces its premium strategy. The brand delivers a strong, cohesive experience across lounges and agencies. Designed as pop-up stores and showrooms, they offer clients inspiring new spaces.
Toison d’Or, a 72,000-m2 shopping mall in Dijon, France, underwent a complete redesign to enhance its interior and brand identity. The new design emphasizes a natural, engaging atmosphere, offering a unique retail experience.
The mission aimed to optimize the customer journey through improved signage, furniture, and welcoming spaces, including concierge services, lounges, and parking facilities.
The SkyTeam alliance and SGK continue to redesign and optimize existing lounge concepts, from transforming VIP spaces into prayer rooms to fully revamping lounges updating them to align with SkyTeam’s new identity and palette.
With the launch of the A220, Air France aims to strengthen its position in the medium-haul market by enhancing onboard comfort and functionality, while promoting sustainable travel.
Imagined and designed by SGK, this 1,100 m² lounge with 172 seats at LAX airport offers a refined space to enjoy the French art of travel before boarding or during a layover.
Soft Color aims to become the most natural, gentle, and sustainable hair color brand of its category in its main markets. The brand wanted to create a digital activation campaign to leverage its multi-layered circle of sustainability.