GRAND MARNIER – A design tribute to an exceptional heritage and know-how
Campari Group came to SGK to accelerate the premiumization of Grand Marnier. We were asked to design a timeless carafe revealing the brand’s rarest and most selective cuvée.
HEINEKEN – Heroing Heineken’s Zero-Alcohol Offering
Dry January doesn’t mean a dull one—and Heineken had the answer with Heineken 0.0, which avoided the alcohol without compromising on the taste—and we were asked to announce this to fans through clear, compelling packaging.
PLADIS – Stylish Bears and Iced Gems
Many adults today have fond memories of enjoying McVitie’s Iced and Chocolate gems as a kid, but Pladis came to us for a fun, fresh redesign of their creative branding to attract a whole new audience–those same adults’ kids.
NESTLE – Polishing the Look for KitKat Ruby
Ruby Cacao was the first new form of chocolate to be discovered in 40 years—and that calls for a celebration! That’s why Nestlé asked us to create a KitKat design that boldly announced the fun, fruity profile for all to enjoy.
Meadow Fresh – Packed with New Zealand Pride
In preparation for a new product, we were asked to create a reliable brand image that reflected Meadow Fresh’s heritage and stand out in offline sales channels.
PAMPERS – Infusing a Touch of Nature
In response to Korean moms’ rising concern for safe skin protection for infants, we were asked to create packaging that showed Pampers’ use of natural ingredients as part of the ‘Touch of Nature’ range and its three sub-ranges.
UNILEVER – Adding Shine to Season Free 365
With the unique target demographic of Japanese women between the ages of 20 and 35, we were asked to design an integrated and lifestyle-enhancing package design that presented itself as a space-saving addition with a 4-step regimen.
ROBINSONS – Bottles That Pack a Fruity Punch
When the time had come to radically change Robinsons’ flavor concentrate bottle packaging, we were challenged to help champion the real fruit joy in every bottle, with a redesign that resonated with modern families and reinvented current branding.
DOMINO SUGAR – Sweetening a National Icon with a Rich History
History and heritage play a large role for many long-lasting brands, and when we were asked to refresh the brand packaging for Domino’s Sugar, they made it clear that we needed to maintain the visual equity they’d carefully built over the years.
PRINGLES – Making Pringles Really Pop
When Pringles was looking to refresh their brand and packaging identity, they came to us for help delivering the new look across a slew of unique SKUs in a variety of worldwide markets.