SGK Appoints Scott Doherty as European Digital Director


SGK Appoints Scott Doherty as European Digital Director

SGK has named Scott Doherty as its new Digital Director Europe, with the newly created role set to bolster the global packaging solutions and brand experience company’s digital development and deployment specialism.

A digital veteran with more than 15 years of FMCG experience, Scott has a sales & marketing pedigree that includes roles as head of digital commerce / eBusiness with Danone, and head of eCommerce at Ferrero. He also spent seven years at Mars, where he advanced to the position of digital / eCommerce channel development head and led the eCommerce acceleration for the world’s leading confectionery manufacturer. Prior to this, Scott served several years with dunnhumby, managing a portfolio of standout FMCG clients, including Unilever, Britvic and Kraft.

Based in London, Scott will work alongside a team of more than 3,000 production experts spanning 70 locations in 27 countries to deliver digital campaigns in eCommerce, TV, video, mobile, virtual reality and social media, leveraging cutting-edge technology such as generative AI to elevate brand experience and performance.  

Scott said: “There isn’t another company like SGK, which offers such a vast suite of brand activation products and services. I’m relishing the opportunity to build new digital capabilities for major retailers and brands, together with multiple independents and smaller names, that merge stellar creativity and cutting-edge technology.  

“Each of my roles has essentially begun with a blank sheet of paper, and I’m thrilled to be part of a vibrant, passionate and extremely talented team who, together, will roll out bold new ideas and forge a centre of excellence for digital brand strategy.”

Sharon McGuire, senior vice president, business development & growth, Europe at SGK, said: “Scott brings a wealth of first-class experience to SGK that will help us build on our capabilities and realise our ambitions in the digital space, and we’re delighted to have him join the team. His digital expertise, coupled with his focus on big data, is hugely compelling for brands looking for new, immersive and personalised ways to engage with their audiences through ground-breaking activations.”

SGK, a division of Matthews International Corporation (MATW), is a global brand experience specialist, deploying a suite of solutions that enable brands to speak louder, scale faster and grow stronger.