PACKAGING
Getting Crafty
Simplifying brand adaptation
13
+
year partnership
700
+
creative projects per year
Creating a new process that would protect the new Scotch Create brand throughout activation required a creative-led approach to production that reduced the number of agency handoffs and improved production efficiency.
Collaborating with 3M and their lead agency, we created a more efficient process and adapted the master concept across layouts and structures, producing numerous SKUs all to exacting brand standards to amplify the new brand.
