BRAND EXPERIENCES

A Journey Inspired by Agave

A journey inspired by agave

A visual territory that is both solar and earthly,
in homage to Mayahuel, the goddess of agave

A new tequila brand, Mayenda, pays homage to Mayahuel, the Aztec goddess of agave. The brand's visual identity is inspired by the colors of the earth, agave, and sky of the Arandas region in Mexico. The luxurious and sophisticated branding reflects the textures and decorative patterns of Mexico, and of the agave plant itself.
 
SGK Paris developed the brand visual territory including brand signs, color palette, typographic style, patterns, textures and materials. They also worked to develop the release branded content, including a reportage shooting in Mexico. This helped the client to establish the brand's photographic style and build an image bank to be extended for use in website development and social media assets.
 
Mayenda’s brand story celebrates how to be authentic and standout in the tequila marketplace.

None
None
None
None
None
None
None
None
None
None