Accelerating the Premiumization of Grand Marnier
A tribute to the exceptional heritage and know-how of the Marnier Lapostolle house.
Campari Group came to SGK to accelerate the premiumization of Grand Marnier and its growth potential on the international market and in particular in the United States where the brand enjoys a more upmarket positioning.
This carafe was designed like a jewel case revealing the brand's rarest and most selective cuvée. The pure, essential and highly sophisticated lines reflect a timeless heritage revealing the uniqueness of the Grand Marnier brand.
The long sculpted collar with its iconic ribbon perpetuates the structural codes of the brand. Craftsmanship and particular attention to detail is also at the heart of the creation of this carafe.
Indeed, each carafe is a unique creation and hand-blown by the master craftsmen of the Baccarat house. It represents a drop of quintessence levitating on a crystal base. The feat is to have designed an edition in two parts featuring the carafe balanced on its ornate base.