To express their business strategy of ‘augmented hospitality,’ support its transformation from hotel operator to lifestyle brand and to reflect recent acquisitions, we defined a new brand platform, portfolio, architecture and visual brand world for Accor.

We imagined the future of hospitality, centered around a holistic ecosystem of Live, Work, Play brands; and created a revolutionary global loyalty program integrating rewards services, and experiences across Accor’s entire ecosystem, bringing augmented hospitality to everyday life.