Taking a fresh look at the guest experience
What we did
Brand strategy
Brand positioning
Brand identity
Portfolio architecture
Employee & CSR branding
To express their business strategy of ‘augmented hospitality,’ support its transformation from hotel operator to lifestyle brand and to reflect recent acquisitions, we defined a new brand platform, portfolio, architecture and visual brand world for Accor.
We imagined the future of hospitality, centered around a holistic ecosystem of Live, Work, Play brands; and created a revolutionary global loyalty program integrating rewards services, and experiences across Accor’s entire ecosystem, bringing augmented hospitality to everyday life.
What we did
Brand strategy
Brand positioning
Brand identity
Portfolio architecture
Employee & CSR branding
To express their business strategy of ‘augmented hospitality,’ support its transformation from hotel operator to lifestyle brand and to reflect recent acquisitions, we defined a new brand platform, portfolio, architecture and visual brand world for Accor.
We imagined the future of hospitality, centered around a holistic ecosystem of Live, Work, Play brands; and created a revolutionary global loyalty program integrating rewards services, and experiences across Accor’s entire ecosystem, bringing augmented hospitality to everyday life.
