BRAND EXPERIENCES
Celebrating Nine Decades of Elegance
An identity that pays homage to history
and the heritage of the brand
How do you celebrate 90 years of elegance for the Air France brand? A unique story, shaped by a number of technological feats, daring innovations, gastronomic experiences designed by great chefs, haute couture pieces and emblematic architectural projects.
SGK Paris developed the identity and graphic territory to pay homage to the history and invaluable heritage of Air France, by featuring the Eiffel Tower, the iconic symbol of the latest advertising campaign, the emblematic colors of France, blue, white, red as well as a signature 90 years of elegance. So many symbols that classically unfold and connect across all communication media.
