Welcoming the Peanuts gang to Lacoste
“Good grief!” It was no small task updating Lacoste’s window scheme in just 5 weeks, but we helped welcome Charlie Brown and the rest of the Peanuts gang to their flagship London store. To launch this special Lacoste/Peanuts collection, we created and fabricated an immersive experience that celebrated both brands while hyping the collaboration via social channels.
Outside we wrapped the store façade to highlight the Peanuts characters, creating a film-premiere vibe to draw passers-by into the store. Once inside, customers were treated with floor-to-wall metallic graphics and 3D crafted character models perfectly displaying the merchandise. And for those looking for a shareable moment, we designed photo opportunities with none other than a 2-meter Snoopy himself.
SGK was awarded "Best Use of Instore Graphic/Signage" at the VM and Display Awards 2022.
Peanuts characters and quotes are trademarks of Peanuts Worldwide, LLC.