Uplifting Los Angeles with ASICS
Activating a weekend-long brand experience
For the third year, SGK has been the strategic partner for ASICS in designing, producing, and activating a weekend-long brand experience for the LA Marathon.
Set at the famed Dodgers Stadium, we created an energetic and celebratory vibe with kinetic motion, music, and tons of social moments complete with a large outdoor brand footwear and apparel retail space.
Every detail was considered with a beautiful footwear foliage wall, custom-designed fitting rooms, and a unique visual center thoughtfully designed to capture the beauty and run culture of LA through the lens of the ASICS brand. The production, logistics, and event setup and activation were all led by SGK.
Year over year, all banner materials are collected and repurposed into unique GWP shopping bags.