FMCG > Fanta Case Study
Connecting Fanta Packs
Create an authentic and credible experience that engages Gen-Z teens in unique and innovative way.
Put teens in charge - at the heart of the brand to immerse them in a playful and engaging experience.
Teens purchased promotional Fanta packs, opened the Shazam app and scanned a code to unlock an augmented reality experience.
Packaging, TV commercial, social media, Cinema & OOH advertising, and POS.
Significant gains in YOY sales and engagment among target audience.