Overcoming Packaging Hate with Brand Love
With unsustainable packaging, there can be no brand love where there’s packaging hate. Consumers are willing to pay more for sustainable packaging but not at the expense of losing key brand and product assets.
When addressing sustainability challenges we must maintain and elevate brand love by creating desirable packaging. This is the winning combination.
Join SGK’s Marcel Verhaaf and Arthur Brandenburg van den Gronden where they discuss how to navigate the maze of sustainable packaging design to create positive brand impact today and tomorrow.