Overcoming Packaging Hate with Brand Love
Overcoming Packaging Hate with Brand Love

With unsustainable packaging, there can be no brand love where there’s packaging hate. Consumers​ are willing to pay more for sustainable packaging but not at the expense of losing key brand and​ product assets.

When addressing sustainability challenges we must maintain and elevate brand love by creating desirable packaging. This is the winning combination.

Join SGK’s Marcel Verhaaf and​ Arthur Brandenburg van den Gronden where they discuss how to navigate the maze of sustainable​ packaging design to create positive brand impact today and tomorrow.​

Watch the video