BRAND EXPERIENCES
A Custom Pop-up Experience
Engaging employees
Sperry chose SGK to create an engaging pop-up experience for employees at their semi-annual global business conference.
This pop-up structure was designed to engage employees in the same experience that consumers would now have on the company’s website - customizing Sperry’s Authentic Original boat shoes.
Within the conference space, we created a stand-alone environment where Sperry’s employees could design and personalize their own pair of Authentic Original boat shoes, choosing between different materials and colors.
