Hidden Stories. Amplified.
Creating a revealing Kyrie 5 experience
We helped Nike tell a layered product, athlete, and brand story for the launch of the Kyrie 5. Invisible to the untrained eye, we revealed its hidden technology, visually expressing this innovation and amplifying it.
Highlighting the Third Eye Triangle shape on the footwear, we created a series of three lighted pyramids that incorporated the shoe’s sole pattern and product logo to drive the creation of a fully immersive brand experience, including the development of a footwear x-ray concept to amplify the hidden technology within the shoe.