Healthcare > Medtronic Case Study
Inspiring patients to “Live Your Exceptional Life”
Help Medtronic migrate from a product-focused company to a powerful, emotionally connected brand.
Rebrand Medtronic and reposition it as a leading patient advocate.
An integrated patient-centric marketing campaign that improved Medtronic’s ability to engage its customers.
Brand strategy, creative concept, design and copy, communication architecture, audience messaging, integrated multi-media campaign.
65% increase in time spent on its website; 20% increase in pre-qualified marketing leads and 40% more web click-throughs.