A Fresh Take for Heineken 0.0
A harmonized global rollout
To support consumers’ desire for a refreshing brew while avoiding the alcohol in conventional beers, Heineken launched Heineken 0.0 with its Dry January campaign.
Working alongside their lead creative agency, we developed the large pack packaging concept - it fits in the base of a refrigerator - also designing the pack structure and insert and producing the artwork across all SKUs.
This fast-to-market approach enabled Heineken to harmonize the global rollout of their slim cans to fans, influencers, and the media- and helped it achieve its status as the #1 non-alcohol beer brand.