Retail > Nike React Case Study

An impossible-to-ignore Nike Experience

Objective:
Design a space that would encourage and inspire runners to get out and crush their goals of the release of the second generation revolutionary Nike React 2 ruling shoe.

Strategy:  
Tell the React 2 story in an emotional and vibrant way while being educational and interactive.

Experience:
A vibrant, fun, disruptive Nike experience that is impossible to ignore.

Execution: 
Activate a full Nike brand takeover at DICK’s Sporting Goods.

Outcome:  
A contributing factor to Nike’s ability to create brand heat when launching innovative new products and better serve consumer demand.

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