Retail > Nike React Case Study
An impossible-to-ignore Nike Experience
Design a space that would encourage and inspire runners to get out and crush their goals of the release of the second generation revolutionary Nike React 2 ruling shoe.
Tell the React 2 story in an emotional and vibrant way while being educational and interactive.
A vibrant, fun, disruptive Nike experience that is impossible to ignore.
Activate a full Nike brand takeover at DICK’s Sporting Goods.
A contributing factor to Nike’s ability to create brand heat when launching innovative new products and better serve consumer demand.