The challenges that retailers now face have never been greater. Massive shifts in consumer behaviour and mindsets have required the accelerated role out of a "Phygital" experience. Now more than ever it's essential that your communication & strategies are based on consumer insight. We take a moment to look at the importance of this and how we can implement them.
Join Simon Cole, Business Development Director, Europe at SGK to learn:
- Discover how retailers are stepping up to this new challenge
- Understand the opportunities that new marketplace presents us with
- How insights will enable you to make informed decisions when navigating this new landscape
Business Development Director, Europe, SGK
Simon has been connecting brands with like-minded agencies in the UK, USA and Europe for over 20 years. He has broad experience with digital and innovation agencies on multiple continents and he is a strong proponent of "Design Thinking" methodologies. He has worked with start-ups to Fortune 500 companies, helping them with digital transformation from an insight and human centred approach. Helping them remain focused on engagement and customer or user experiences has led to many disruptive and class leading product or service launches.