“By reinventing the corporate brand code and premiumising the universe, the Agency found the perfect direction to highlight the new brand and our portfolio of experiences. The response was amazing. In my 25 years of working, I’ve never met a rebranding that everyone loved. It’s incredible – never seen anything like it!”
SVP Global Marketing Strategy, Accor
"Working with SGK helped us tap into new ways of thinking and approaching design – what it means and how it’s perceived by consumers."