Getting Crafty

Simplifying brand adaptation

13 +

year partnership

700 +

creative projects per year

Creating a new process that would protect the new Scotch Create brand throughout activation required a creative-led approach to production that reduced the number of agency handoffs and improved production efficiency.

Collaborating with 3M and their lead agency, we created a more efficient process and adapted the master concept across layouts and structures, producing numerous SKUs all to exacting brand standards to amplify the new brand.