Carbon footprint reduction
High-quality, effective feminine care products that minimize their environmental impact—that’s SEMPRE LIVRE®’s brand promise. And SGK has assisted multiple times in its sustainable mission, first by leveraging a flexible film substrate that was produced from a flexible, 33% post-consumer plastic waste and is 100% recyclable.
This sustainable packaging won the 20th annual ABRE Brazilian Packaging Award in the Popular Vote category, as well as the “Prêmio Grandes Cases de Embalagem 2021” (Great Packaging Cases Award 2021) – 15ª Edition from the magazine "EmbalagemMarca" (PackagingBrand).
Then when Johnson & Johnson extended the line to the SEMPRE LIVRE Adapt Plus Eco brand, which uses 50% less plastic and 80% renewable materials, we designed the 100% recyclable paper pack (a first for the brand) to highlight the line’s more natural approach to feminine care with new artwork, imagery, and illustrations.