Creating a design system for Lifestyle’s private label beauty brand
The goal was to develop a holistic design system for Lifestyle Group’s range of beauty products across a wide category -  eyes, skin, and lips. SGK was tasked to develop a cohesive in-store POSM design system that synced seamlessly with the pack visual identity system.

Designing for a generation that empowers authenticity
The new label strove to capture the love of Indian beauty shoppers via physical and online stores. The core target was the Gen Z shoppers - individuals who celebrate unapologetic self-love and is forthcoming towards modern beauty. To connect with the new generational shoppers, it was crucial to create an impactful and differentiated visual identity and packaging design that stood out from other private label and international beauty brands.

Standing out in a saturated marketplace
SGK created a vivid expression of the brand, IKSU through bold colors like yellow and black to stand out from the saturated beauty category and empower the bold new unapologetic generation.Create an impactful and differentiated visual identity and packaging design that stood out from other private label and international beauty brands