A Fanatic-al Nike Experience
SGK was at SoFi Stadium bringing partner dreams to life across the stadium for the 70,000+ in attendance. We considered every detail of the incredible spaces, dynamic light, and energized fans.
Bringing energy and electricity to fan and team gear experiences; we brought 11 key areas of the stadium to life with scenic elements designed to interact with the ever-changing color and light of day. Each piece initially reflected the natural SoCal warmth, then became glowing retail shop beacons after sundown.