"This is the first time Pond's is releasing a range that combines both makeup and skincare in each product. Sales from the initial product launch exceeded expectations where the demand for our glitter mask has substantially increased as the product has sold-out countrywide within one month of launch."
“SGK have been very proactive aligning and effectively communicating the process to the various Mondelēz markets and also within their own production centres across our AMEA region. Working with a strong interconnected team eased our concerns of achieving the right consistency of the packaging and conserving the key brand equity elements. And I’d like to congratulate the team for delivering the project within the launch timelines for ANZ with further roll outs planned for SEA, South Africa, and Egypt in 2020.”
"SGK helped sharpen our brand messaging in a way that would resonate with our consumers on pack and in-store.”