SGK, Author at SGK - Page 7 of 7

Embracing the Bionic Future: How AI Augmentation Elevates the Modern Organization

Though Artificial Intelligence (AI) has been around in some form or another for many years, the technology has taken on renewed importance due to recent developments. Businesses have found several immediate benefits from leveraging AI, but the technology can do far more than just content generation or automating simple tasks. Thanks to AI’s varied capabilities, from advanced data analytics to the ability to understand human language, it has the potential …

Standing Out on the Shelf: Organic Food Packaging

According to numerous studies, the organic market is currently facing a crisis… The cause? Perhaps overly high prices, surely a loss of consumer trust, undoubtedly a general decline in purchasing power. This market, which experienced significant growth and was very dynamic in recent years, is now losing steam. And yet, organic brands are making increasingly enticing propositions! Many are breaking free from the constraints of conventional design to adopt an …

Getting it Right, On-Site

The role of the client on-site is nothing new. At SGK we have been providing managed services resources for many of our clients for more than three decades. But the numbers of our workforce employed in such roles has grown significantly over this period and the positions they fulfil are many and varied. Today, we have more than four hundred people delivering managed services across the globe, and while the …

Complexity Simplified: How SGK Makes Creating Retail Experiences Easy

In the fast-paced world of in-store marketing, the ability to cut through complexity and deliver clear, impactful graphics is integral. Getting store-specific solutions to multiple locations on time and on budget is a multifaceted process that can easily become overcomplicated. This post explores how SGK (formerly IDL) uses agility, speed and technology to simplify complexity and sell sleep to our clients. Change Management Ready In an industry where change …

Eco-Innovation: How We Build Sustainability into Our Engineering Solutions

In an era where the echo of environmental consciousness resounds louder than ever, our industry finds itself at a crossroads. A cursory internet search sheds light on its key concerns, from energy consumption, water usage and waste disposal, to the environmental demands of paper production. As businesses and consumers alike grow increasingly eco-conscious, the imperative to pivot towards sustainability is not just an ethical choice but a strategic necessity. Embracing …

Revolutionizing Retail: SGK’s Cutting-Edge Print Technology

From promotional signage to point of sale displays, print materials fulfil multiple functions within the retail environment. They communicate crucial information, encourage customer engagement, drive sales and influence brand perception, all while withstanding the pressures of indoor and outdoor environments. So, when it comes to retail graphics, high-quality print technology is paramount. In this blog post, we delve into the capabilities we’re proud to have in-house here at SGK (formerly …

Cultivating Client Partnerships: Unveiling SGK’s Client Engagement Mastery

At SGK, our commitment to client success goes beyond project completion — it’s ingrained in our DNA. In this blog, we unveil the intricacies of our Client Engagement Strategy, showcasing how we initiate, nurture, and sustain deep-rooted relationships with our clients from the very onset of project development. Initiating and Maintaining Deep-Rooted Relationships At the heart of SGK’s Client Engagement Strategy is the proactive approach to addressing client vulnerabilities and …

AI Marketing – Cracking the Code and Harnessing its Power

There’s no doubt about it: marketing has always been an ever-changing and evolving industry. And in recent years, as technology has evolved, the sophistication of a marketeers’ tool-box has transformed to create increasingly targeted, personalized and scaled campaigns. It’s a transformation that isn’t letting up; one that will only quicken due to the speed at which Artificial Intelligence is adapting. So how exactly can marketeers use AI to revolutionize their …

3 Strategies B2B Marketing Companies can Learn from Transmedia Storytelling

B2B marketing companies are positioned to learn important strategies through transmedia storytelling. However, to understand these strategies we must first define transmedia storytelling and omnichannel marketing, as well as describe how transmedia storytelling differs from omnichannel marketing. What is transmedia storytelling? According to Pixune, “Transmedia storytelling is a popular technique to tell a story differently across multiple platforms. In this technique, the story is told differently based on the medium …

Talking New Technology: the Untapped Potential of Voice Search Optimization

For years, marketeers have dedicated time and resources to search engine optimization (SEO), and the practice is a long-established pillar of any digital marketing campaign. Meanwhile, understanding of Voice Search Optimization (VSO) lags behind. Alexa, Siri and Cortana may have been a part of our lives for years, but the race to provide content for them is still in its early stages. What is VSO? VSO is the act of …

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