Brett is VP of AI Strategy and Enablement at SGK, ensuring that SGK is utilizing AI technology in an effective and ethical manner to empower client’s brand activations and new ways of working. He brings more than 20 years of experience in supporting brands, retailers and B2B clients to spearhead the development of strategic communication channels and tools. In his current role, Brett heads up SGK’s dedicated AI Council, overseeing the development and integration of generative AI technologies within the agency’s workflow.