Simon has been connecting brands with like-minded agencies in the UK, USA and Europe for over 20 years. With extensive experience working with digital and innovation agencies on multiple continents, he is a staunch proponent of “Design Thinking” methodologies. Simon’s expertise extends from start-ups to Fortune 500 companies, guiding them with digital transformation strategies with an emphasis on insight and human centred approaches. By pritoitzing engagement and customer or user experience, he has helped to facilitate numerous disruptive and best-in-class product and service launches. Simon’s successful track record spans various sectors and verticals, including B2C collaboration McDonalds, Chick-Fil-A, LVMH, SC Johnson, Kimberly Clark and Pepsico. as well as B2B partnerships with Hexagon, IBM, GE, IATA, Medtronic and Bristol Myers Squib. This wealth of experience has provided Simon with invaluable insights into the needs and goals of users/consumers across diverse verticals, often revealing shared behaviours.