LUMINE Shinjuku’s “NEW YEAR NEW LUCK” campaign aimed to boost brand awareness and attract more visitors by blending Japan’s “kawaii” culture to showcase the country’s charm to inbound tourists.
How do you fuse an unstoppable strength with unbreakable protection? For the launch of Puma Korea’s Ultrasheild Winter Jacket, we took on the exciting opportunity of introducing CrossFit star Hong Beom Seok as Puma’s big new brand ambassador to introduce their new jacket’s unrivaled durability.
Rooted in the heart of Japan, our partnership with Grand Mercure transformed localized branding into an immersive cultural experience—where every design choice and story element celebrates the unique spirit of each destination.
For Meiji’s Almond brand, packaging is the core brand asset, encapsulating the brand’s essence. We’ve crafted this KV that extends the packaging elements, make the brand images more dynamic and emotional. KV also starts with the brand logo and the brand’s symbolic red square, then leaps up the almond chocolate as the consumer scrolls by, ending the dynamic movement with each chocolate in position to complete the Meiji almond chocolate …
How can we better convey Covéa’s CSR commitments while creating cross-functionality within the Group’s subsidiaries? How can we relay the corporate message with greater force and visibility?
Toison d’Or, a 72,000-m2 shopping mall in Dijon, France, underwent a complete redesign to enhance its interior and brand identity. The new design emphasizes a natural, engaging atmosphere, offering a unique retail experience.
Soft Color aims to become the most natural, gentle, and sustainable hair color brand of its category in its main markets. The brand wanted to create a digital activation campaign to leverage its multi-layered circle of sustainability.
A new iconic and immersive destination for Cannes Film Festival visitors.