Brand Activation Archives - SGK

Wella – Say Yes to #ThePowerOfSoft

Soft Color aims to become the most natural, gentle, and sustainable hair color brand of its category in its main markets. The brand wanted to create a digital activation campaign to leverage its multi-layered circle of sustainability.

BP – bp’s Future of Fleet

With the ACT Expo fast-approaching, bp partnered with us to create assets to fill a 30ft x 50ft stand with reflections of bp’s vision, offerings, technologies, and fleets.

Traeger – A Wood-Fired Feast for the Eyes

Encompassing everything from fixture packages and product merchandising to visualized storytelling, long-time client Traeger challenged us with giving four platinum dealers a complete custom pad that embraced their local community with artwork and customized props.

Giant Eagle – myPerks Customer Loyalty Launch

With only a few weeks to work with, Giant Eagle enlisted our expertise in rolling out the launch of their myPerks loyalty program across nearly 500 locations of their grocery (Giant Eagle and Market District) and fuel/convenience (GetGo) brands.

ROBINSONS – Bottles That Pack a Fruity Punch

When the time had come to radically change Robinsons’ flavor concentrate bottle packaging, we were challenged to help champion the real fruit joy in every bottle, with a redesign that resonated with modern families and reinvented current branding.

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