Brand Activation Archives - SGK

At the Heart of Hoops Culture

We create brand moments that don’t just capture attention—they shape culture. Because in a world where relevance is everything, showing up in the right way, at the right time, makes all the difference. For this year’s NBA All-Star Weekend, we teamed up with PUMA Group and Foot Locker to deliver three powerhouse activations—each built to ignite excitement, deepen brand connections, and celebrate the culture of the game.

PUMA Nitro House 2025: Running Tech Lives Here

The PUMA Nitro House pop-up in Seongsu was designed to showcase the brand’s innovative NITRO™ technology and running heritage. The space provided a unique opportunity to immerse visitors in the world of PUMA’s cutting-edge performance products.

PUMA – Built for Any Condition: Puma Korea’s Ultrashield

How do you fuse an unstoppable strength with unbreakable protection? For the launch of Puma Korea’s Ultrasheild Winter Jacket, we took on the exciting opportunity of introducing CrossFit star Hong Beom Seok as Puma’s big new brand ambassador to introduce their new jacket’s unrivaled durability.

Meiji – A Digital 
Almond Chocolate UX Experience

For Meiji’s Almond brand, packaging is the core brand asset, encapsulating the brand’s essence. We’ve crafted this KV that extends the packaging elements, make the brand images more dynamic and emotional. KV also starts with the brand logo and the brand’s symbolic red square, then leaps up the almond chocolate as the consumer scrolls by, ending the dynamic movement with each chocolate in position to complete the Meiji almond chocolate …

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