AIR FRANCE
A Fully Immersive Experience
The renovation of Air France agencies reinforces its premium strategy. The brand delivers a strong, cohesive experience across lounges and agencies. Designed as pop-up stores and showrooms, they offer clients inspiring new spaces.
OUR APPROACH
SGK ensures strict adherence to carefully crafted guidelines that align with Air France’s identity, from furniture and materials to color choices. Each recommendation ensures a consistent global brand image for Air France.
THE IMPACT
As brand ambassadors in the city, Air France agencies promote the French Touch style of the airline. This concept encourages a warmer welcome that breaks away from traditional reception norms.
