AIR FRANCE - A Fully Immersive Experience - SGK
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AIR FRANCE

A Fully Immersive Experience

The renovation of Air France agencies reinforces its premium strategy. The brand delivers a strong, cohesive experience across lounges and agencies. Designed as pop-up stores and showrooms, they offer clients inspiring new spaces.

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OUR APPROACH

SGK ensures strict adherence to carefully crafted guidelines that align with
Air France’s identity, from furniture and materials to color choices. Each recommendation ensures a consistent global brand image for Air France.

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THE IMPACT

As brand ambassadors in the city, Air France agencies promote the French Touch style of the airline. This concept encourages a warmer welcome that breaks away from traditional reception norms.

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