AMAZON PRIVATE BRANDS
Revolutionizing Amazon's Post-Production: A Seamless Shift to Smarter Workflows
Amazon Private Brands needed a way to quickly adapt and translate post-production marketing content across Europe and the U.S., covering design adaptation, translation, and localization. They asked us to develop a content creation process that not only delivered with speed but also with quality.
OUR APPROACH
We took on the challenge by transitioning Amazon’s operations to SGK in just 60 days, ensuring no disruptions. Our process included an immersive discovery phase to align expectations and optimize workflows. Through leveraging automated processes and Figma, we maintained Amazon’s robust and detailed brand guidelines, translated marketing copy to remain culturally relevant, and produced assets for multiple campaigns for Amazon Essentials, Amazon Basics and byAmazon.
THE IMPACT
Our seamless transition and optimized processes enabled Amazon to handle peak production periods more effectively, increasing creative team capacity. By implementing technical improvements to creative templates, we streamlined updates to design files, ensuring they maintain creative integrity while automatically adhering to brand guidelines. This success has deepened our partnership with Amazon, positioning SGK as a key collaborator for future projects.
PERFORMANCE
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