Wella
Say Yes to #ThePowerOfSoft
Soft Color aims to become the most natural, gentle, and sustainable hair color brand of its category in its main markets. The brand wanted to create a digital activation campaign to leverage its multi-layered circle of sustainability.
OUR APPROACH
The big idea uses the antithesis between “soft” and “power” to highlight the positive impacts of Soft Color. We split and illustrated the sustainable proofs into 3 distinct categories to facilitate the educational processing.
THE IMPACT
To bring this activation to life we created a call-to-action “Say yes to #ThePowerOfSoft”, enabling consumers to share sustainable contents and ideas and hence to grow the brand community.
