COVEA
Bringing Out the Commitment of a Group
How can we better convey Covéa’s CSR commitments while creating cross-functionality within the Group’s subsidiaries? How can we relay the corporate message with greater force and visibility?
OUR APPROACH
Five major commitments are highlighted in a new photographic spirit. The agency creates a new stamp #PreuveEnEst, which becomes the communication brand.
THE IMPACT
Through a convincing tone and differentiating codes, the new program places the brand in a more committed, humanist and dynamic posture.
