PERINO - A Vibrant Redesign for a Gourmet Identity - SGK
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PERINO

A Vibrant Redesign for a Gourmet Identity

As one of Costa Food Group’s flagship brands and a leader in Australian supermarkets, Perino – a premium collection of gourmet tomatoes – partnered with us to breathe fresh life into their brand identity. Challenged with driving sales as an exclusive supplier to Coles’ supermarkets, they needed to lift brand presence with a positioning and packaging design to reflect their premium quality and price point.

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OUR APPROACH

Leveraging deep research and consumer insights, our team crafted a bold new brand signature that became the cornerstone of their transformation: “The One and Only.” This vision fueled every aspect of the creative journey, culminating in a vibrant photo shoot, compelling consumer-friendly recipes, and an engaging microsite designed to inspire culinary exploration.

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THE IMPACT

With an iconic new design architecture and versatile web-friendly elements, the comprehensive brand refresh conveys a premium, flavor-driven identity across digital and physical platforms. From brand repositioning and guidelines, to packaging and omnichannel campaigns, this overhaul amplified Perino’s gourmet promise: turning everyday dishes into extraordinary creations.

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