TOISON D’OR
An Exciting, Natural Shopping Mall
Toison d’Or, a 72,000-m2 shopping mall in Dijon, France, underwent a complete redesign to enhance its interior and brand identity. The new design emphasizes a natural, engaging atmosphere, offering a unique retail experience.
OUR APPROACH
SGK revamped Toison d’Or’s identity by incorporating natural materials like glass, wood, and resin, creating a soft, fluid environment. Their use of cadenced curves, pure lighting, and organic furnishings brought harmony and calm to the mall.
THE IMPACT
The redesign transformed Toison d’Or into a serene, inviting space. Features like hanging gardens and music squares create interactive zones, while the natural elements and lighting evoke a sense of wellbeing, enhancing customer experience.
