Congratulations to SGK APAC team for their wins across Transform Awards, Asia and ANZ, 2023 respectively. The Transform Awards, Asia and ANZ, award excellence in rebranding and brand strategy. The awards recognize best practice in corporate, product and global brand development work in respective region, with categories that focus on content, execution, evaluation and strategy. The team’s achievements were made possible because of the collaborative efforts with amazing clients embarking …

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It’s now more than twenty years since the term Good Manufacturing Practice, or GMP, emerged in the branding industry. Back then, agencies were just starting to think differently about how to provide artwork services to pharmaceutical clients. This meant developing a laser focus on quality and approaching the process in the same way as this group of clients.     The World Health Organization’s initial draft on GMP emerged in 1968 …

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Globalization and digital mobility have helped brands obtain borderless consumers. Brands must now interchange worldviews, ideas, and other aspects of culture through their storytelling and packaging — working hard to get it right. Attached to their devices, millennials make up 21% of consumer discretionary purchases, which is estimated to be over a trillion dollars in direct buying power, playing a huge influence on older generations. This means, maintaining brand consistency …

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The influence of colour on our daily choices is undeniable. Understanding the role and importance of colour in the world of consumers and how colour is shaping the future of brands and packaging simplifies our understanding of how to attract and connect to our ideal customers. To understand the use of colour in retail, we need to know how the retail experience impacts the consumer and how the current spectrum …

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Securing mock-ups, prototypes and sales samples shouldn’t be painful. Often expensive, time-consuming and frustrating, yet a necessary and valuable tool that when effectively executed at the right time, amplifies results. There may be difficulties that brands understandably feel are intrinsic to this process. They need not be. A simplified packaging mock-up solution would mean getting the right mock-up and the right value for every phase of the new product development …

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The path to purchase can be challenging as it can consist of thousands of channels, ranging from in-store experiences and visual content on social media, to e-commerce and advertising.  All of these channels need to be tailored for individual buyer personas to enforce deeper brand-customer relationships. In order for pharma companies to thrive in today’s competitive market, however, they must find new ways to build a stronger consumer and patient …

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SGK Account Director, Jonathan Blakeley, talked to Stephen Marshman about the unique approach his team takes to manage small and medium-sized clients. Hi JB, great to talk to you today, I’m really excited to have the chance to ask you a few questions about the clients you look after, and what you do for them that’s maybe a little different from the traditional model at SGK. But first, tell me about …

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In the ever-evolving tapestry of marketing, there exists a phenomenon that remains constant: seasonality. It’s more than just a pattern; it’s a subtle shift of sentiment, environmental transformations, and the ebb and flow of consumer behavior. Seasonality is not simply a passive force but a dynamic and powerful tool leveraged by savvy organizations. As seasons shift from one to another, so do human desires, needs, and motivations that guide preferences, …

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During a recent visit to my local Majestic wine store, I found myself unexpectedly captivated by a bottle of white wine nestled deep within the shelves. What drew me to it wasn’t the region or the grape, but rather the design of its front label. Despite it having a lack of back label information, I was still intrigued, and it took the guidance of a knowledgeable shop assistant, who had …

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As we embark on a journey into the dynamic world of alcohol packaging trends for 2024, we turn to industry visionaries Oscar Carcamo, Print Director at SGK, and Michael Duffy, Global Creative Director, and Mike Skrzelowski, Senior Creative Director at Equator Design. Beyond mere design aesthetics, these thought leaders converse on the intricate details of print finishes like texture and thermo, while championing sustainability through eco-friendly metal decorating techniques. Join …

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