Generative AI and Environmental Sustainability: Navigating the Benefits and Challenges
Artificial Intelligence (AI) is transforming industries across the globe, revolutionizing how we work, create, and innovate. Among its most exciting branches is generative AI, which can produce everything from images and text to video and audio. For brands, marketers, and CPG packaging, the potential is immense. Yet, while the promise of AI is captivating, we are only beginning to understand its full impact, particularly when it comes to the environment. …