The identity of Societe Generale’s private bank, named 29H in reference to its historic address at 29, blvd Haussmann, must embody the harmony between tradition and modernity, as well as the tailor-made support of the team.
Club Med sought to elevate its brand expression after upgrading its villages. To reinforce its premium, all-inclusive vacation positioning, the company needed a new identity that balanced its rich history with modern sophistication.
Express Societe Generale’s changing posture and support its new ambitions to be more connected, more open and more committed.
Develop an ambitious strategy to move upmarket.
The Macallan 1824 Masters Series embraces mastery. To reinforce the luxurious nature and the premium position of the brand, SGK created stunning decanters and exquisitely crafted secondary packaging for the entire range.
SGK supported the Campari Group in the launch of its RARE division, dedicated to super-premium and luxury brands. The challenge for Campari is to accelerate the growth potential of brands by creating a new marketing model.
As a global leader in maritime transport and logistics, CMA CGM is committed to innovation and sustainability. SGK provided strategic and creative consulting to help shape this initiative, ensuring alignment with the Group’s mission: enhancing global connectivity.
For the 7th time in its history, Societe Generale is partnering with the Rugby World Cup 2023. The aim was to bring this partnership to the next level and to convey Societe Generale’s positioning as a catalyst for change.