RAFFLES – A World of Elegance and Enchanted Glamour
We developed a powerful, ultra-luxurious brand identity for Raffles that maintains the essence of its timeless luxury, while honoring the unique personality and heritage of each hotel.
LA POSTE – Simpler, More Mobile, More Connected
To become the leading human proximity services company, La Poste had to change its image. With the mission of simplifying life, the challenge was to embody this simplicity at the heart of the brand.
Crédit Agricole – Renewing Identity, Strengthening Local Connections
SGK defined Crédit Agricole’s identity over 30 years ago to embody the values of proximity and commitment.
MMA – A New Territory for Expression
SGK developed MMA’s territory of expression after evolving its identity with modernity and flexibility in mind.
Carmignac – Embracing Transformation: the Carmignac Foundation
The identity of the Carmignac Foundation embodies the concept of transformation. Inspired by the artistic vision of its founder, this identity reflects a commitment to innovation and creativity.
Air France – The Smart-Identity That Makes You Want to Travel
The Air France HOP! banner offers a new form of local mobility in Europe. SGK has developed a brand identity that breaks with airline codes to embody this new promise.
Air France – KLM – The Air France-KLM Start Up Studio
To consolidate its leadership, the Air France-KLM group founded its first independent subsidiary dedicated to innovation and to the creation of startups. SGK helped the group define the brand’s name, identity and territory.
Europcar – Take the Lead in the Mobility Sector
Historically specialized in vehicle rental, Europcar Mobility Group has diversified into mobility on a global scale. We have supported the transformation of the group with the creation of a new name and graphic identity.
Société Générale – Private Banking Le 29 H: An Emblematic Address
The identity of Societe Generale’s private bank, named 29H in reference to its historic address at 29, blvd Haussmann, must embody the harmony between tradition and modernity, as well as the tailor-made support of the team.
Club Med – Inspiring Happiness Through a Premium Identity
Club Med sought to elevate its brand expression after upgrading its villages. To reinforce its premium, all-inclusive vacation positioning, the company needed a new identity that balanced its rich history with modern sophistication.