How do you fuse an unstoppable strength with unbreakable protection? For the launch of Puma Korea’s Ultrasheild Winter Jacket, we took on the exciting opportunity of introducing CrossFit star Hong Beom Seok as Puma’s big new brand ambassador to introduce their new jacket’s unrivaled durability.
Soft Color aims to become the most natural, gentle, and sustainable hair color brand of its category in its main markets. The brand wanted to create a digital activation campaign to leverage its multi-layered circle of sustainability.
By translating complex technical information into short, clear visual stories, SGK was challenged to create a new sales enablement platform that clearly communicated the features, benefits, and use-case of Hexagon’s mining data product.
Dutch paint experts AkzoNobel handed us a straight-forward (but not exactly simple) ask — make their Dulux paint brand a household name across South and Southeast Asia by driving traffic to their web-based e-books.
Paper Mate needed to launch a new range of pens and to inspire purchase on Amazon through impactful, effective product shots, lifestyle imagery, and social content. The challenge and complexity? How to highlight the benefit of each pen to its unique audience across 15 product ranges—in four languages.
Wella had a strong premium reputation but wanted to shift perceptions and capture a younger demographic base online, so they asked us to create an impactful (yet cost-effective) storefront presence in the crowded hair care marketplace platforms of Asia.
For one of their most nostalgic franchises, Nike entrusted our creative team to reintroduced the Nike Roshe One in a fun and energetic way that connects with the whole family while leveraging Nike owned platforms exclusively.