At SGK, our commitment to client success goes beyond project completion — it’s ingrained in our DNA. In this blog, we unveil the intricacies of our Client Engagement Strategy, showcasing how we initiate, nurture, and sustain deep-rooted relationships with our clients from the very onset of project development. Initiating and Maintaining Deep-Rooted Relationships At the heart of SGK’s Client Engagement Strategy is the proactive approach to addressing client vulnerabilities and …

Read More »

B2B marketing companies are positioned to learn important strategies through transmedia storytelling. However, to understand these strategies we must first define transmedia storytelling and omnichannel marketing, as well as describe how transmedia storytelling differs from omnichannel marketing.  What is transmedia storytelling?  According to Pixune, “Transmedia storytelling is a popular technique to tell a story differently across multiple platforms. In this technique, the story is told differently based on the medium …

Read More »

For years, marketeers have dedicated time and resources to search engine optimization (SEO), and the practice is a long-established pillar of any digital marketing campaign. Meanwhile, understanding of Voice Search Optimization (VSO) lags behind. Alexa, Siri and Cortana may have been a part of our lives for years, but the race to provide content for them is still in its early stages. What is VSO? VSO is the act of …

Read More »