At their most elemental, brand collaborations involve two entities coming together to create a unified initiative. But that’s just the tip of the iceberg… Have you ever spotted a brand collaboration and been struck by the pairing’s effortless and complementary nature? Or similarly, their opposite identities coming together to create the wacky and wonderful? Whether it’s a joint promotional drive, innovative offering, or immersive consumer journey, the best collaborations have …

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Shopping is now everywhere—embedded within social posts, watched and commented live in streams, now an instinctive act to scan, check, and share, across channels and mediums. Whereas shopping used to be an act of intent — “Let’s go shopping!” — the advent of social commerce and shoppertainment means we’re now shopping consciously or unconsciously, all the time. Nowhere else is online shopping growing faster and in more innovative ways, than …

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What a privilege it was to speak at the renowned Maison&Objet exhibition. This iconic event, set in the vibrant north of Paris, was truly inspiring – a melting pot of creativity, where every corner buzzed with ideas and meaningful discussions. Though the event encompasses a broad spectrum of design, my focus during the coaching session was on retail design. However, I didn’t want to restrict the conversation to just one …

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In the bustling world of beauty, contrasting philosophies emerge from the depths of consumer desires and mindsets—fast beauty versus slow beauty. These divergent approaches reflect not only age-related preferences but also profound shifts in how individuals relate to time, self-care, and the beauty journey itself. Let’s explore the dynamics at play! The essence of slow beauty: nurturing skin health holistically, beyond cosmetic products Slow beauty brands are transforming the beauty …

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Since workplace diversity training emerged in the mid-1960s, diversity and inclusion (D&I) has not only become an increasingly hot topic but also a core business function – and with good reason. Time and time again, research evidences the importance of D&I to both employees and businesses. The Boston Consulting Group’s (BCG) BLISS Index, for example, reveals that inclusive cultures not only increase employee happiness and empowerment but also significantly reduce …

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In a world where digital innovation has become synonymous with brand success, staying status quo isn’t an option. At SGK, we believe thriving in today’s ever-evolving digital landscape means harnessing the full potential of digital transformation and embracing the idea that digital innovation isn’t just about screens; it’s about seamlessly weaving technology into every facet of life and unlocking interconnected strategies that drive brand growth and customer engagement.   Our …

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Every day, marketers face a gap. A gap between lightbulb idea and roll-out reality. Between top dollar for top creative, and right cost for the right volume. Transcreation isn’t a new concept, but in an omnichannel world, more important than ever before. By bridging creative and deployment, transcreation helps scale brand reach and assets cost effectively, by scaling roll-out with the right level of creative, for the right level of …

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The buzz word right now is agile – but without a context it’s just a verb. Take a deep dive into why an agile Brand Strategy and consumer focused tone of voice are essential to building and maintaining a brand for the future and discover how to find your niche to position your brand. Evolving your brand doesn’t have to be scary — far from being all about risk, rebranding …

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While it may seem intimidating to enter the political arena as a brand hoping to remain uncontroversial for customers, neutrality is no longer an option.  Today, brands are increasingly expected to approach social responsibility with the same passion once reserved only for selling product and making profits. Seeing as businesses have significantly more power and influence than the average consumer, integrating corporate social responsibility into marketing strategies is a crucial way for major positive change to be initiated within our …

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