Branded influencer seeding kits cater to the growing consumer demand for authentic and personalized connections in today’s saturated digital world. This relatively new advertising strategy unpacks creative ways to align brand identity with influencer appeal, strategically capturing and resonating with new target audiences. At SGK, our brand experience experts worked with General Mills on its “The Cereal Man” campaign and seeding kits, which generated metrics surpassing 74 million+ impressions across …

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D2C as a business model has evolved over the years. In current times, D2C the term can be referred to as “direct-to-consumer plus” which emphasizes the usage of integrated marketing campaigns across various selling channels, customized customer experiences, and subscription-based models we’ve come to be accustomed to. This evolution offers lessons that all brands can learn and apply to their ways of working.  Leveraging Social Media and Influencers 78% of …

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The pet industry has undergone a massive transformation in recent years, evolving into a multi-faceted market that goes far beyond basic pet care. Today, the industry encompasses not only traditional products such as food and toys, but also reflects a broader lifestyle and hobby culture among pet owners. Consumer hobbies and preferences are central to the growth of the pet market, driving innovation and influencing industry trends. Humanisation and its …

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In the fast-paced world of in-store marketing, the ability to cut through complexity and deliver clear, impactful graphics is integral. Getting store-specific solutions to multiple locations on time and on budget is a multifaceted process that can easily become overcomplicated. This post explores how SGK (formerly IDL) uses agility, speed and technology to simplify complexity and sell sleep to our clients. Change Management Ready   In an industry where change …

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In an era where the echo of environmental consciousness resounds louder than ever, our industry finds itself at a crossroads. A cursory internet search sheds light on its key concerns, from energy consumption, water usage and waste disposal, to the environmental demands of paper production. As businesses and consumers alike grow increasingly eco-conscious, the imperative to pivot towards sustainability is not just an ethical choice but a strategic necessity. Embracing …

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At SGK, our commitment to client success goes beyond project completion — it’s ingrained in our DNA. In this blog, we unveil the intricacies of our Client Engagement Strategy, showcasing how we initiate, nurture, and sustain deep-rooted relationships with our clients from the very onset of project development. Initiating and Maintaining Deep-Rooted Relationships At the heart of SGK’s Client Engagement Strategy is the proactive approach to addressing client vulnerabilities and …

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B2B marketing companies are positioned to learn important strategies through transmedia storytelling. However, to understand these strategies we must first define transmedia storytelling and omnichannel marketing, as well as describe how transmedia storytelling differs from omnichannel marketing.  What is transmedia storytelling?  According to Pixune, “Transmedia storytelling is a popular technique to tell a story differently across multiple platforms. In this technique, the story is told differently based on the medium …

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For years, marketeers have dedicated time and resources to search engine optimization (SEO), and the practice is a long-established pillar of any digital marketing campaign. Meanwhile, understanding of Voice Search Optimization (VSO) lags behind. Alexa, Siri and Cortana may have been a part of our lives for years, but the race to provide content for them is still in its early stages. What is VSO? VSO is the act of …

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