Brand Environments Archives - SGK

PUMA Nitro House 2025: Running Tech Lives Here

The PUMA Nitro House pop-up in Seongsu was designed to showcase the brand’s innovative NITRO™ technology and running heritage. The space provided a unique opportunity to immerse visitors in the world of PUMA’s cutting-edge performance products.

AIR FRANCE – A Fully Immersive Experience

The renovation of Air France agencies reinforces its premium strategy. The brand delivers a strong, cohesive experience across lounges and agencies. Designed as pop-up stores and showrooms, they offer clients inspiring new spaces.

SKYTEAM – Reinventing the Airport Lounge

The SkyTeam alliance and SGK continue to redesign and optimize existing lounge concepts, from transforming VIP spaces into prayer rooms to fully revamping lounges updating them to align with SkyTeam’s new identity and palette.

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