BRAND EXPERIENCES

A Custom Pop-up Experience

Sperry

Engaging employees

Sperry chose SGK to create an engaging pop-up experience for employees at their semi-annual global business conference.

This pop-up structure was designed to engage employees in the same experience that consumers would now have on the company’s website - customizing Sperry’s Authentic Original boat shoes.

Within the conference space, we created a stand-alone environment where Sperry’s employees could design and personalize their own pair of Authentic Original boat shoes, choosing between different materials and colors.

Sperry
Sperry
Sperry
Sperry
Sperry