Brand Experiences
A Custom Pop-up Experience
Sperry

Engaging employees

Sperry chose SGK to create an engaging pop-up experience for employees at their semi-annual global business conference.

This pop-up structure was designed to engage employees in the same experience that consumers would now have on the company’s website - customizing Sperry’s Authentic Original boat shoes.

Within the conference space, we created a stand-alone environment where Sperry’s employees could design and personalize their own pair of Authentic Original boat shoes, choosing between different materials and colors.

Sperry
Sperry
Sperry
Sperry
Sperry

More great work