A Recipe for Brand Engagement
Pivoting during the pandemic
Million Total Reach
Million Total Impressions
When the chilled category team was challenged to deliver Bulla’s annual e-cookbook amidst the pandemic shutdowns in Melbourne, we seamlessly transitioned recipe development and styled photography to our Sydney studio. Taking very broad direction, we developed recipes that were brought to life in a series of stylized images and stop motion animation clips.
Launched on social media, the e-cookbook generated an impressive lift in brand engagement, amplifying brand impact.